Customer insights through advanced quantitative and qualitative methodologies.

We combine our proven research principles with a depth of experience in sociology, psychology, economics, statistics and marketing.

Market Research.

Methodologies

PANALYTICS is composed of experts and thought leaders in market research. We routinely conduct critical research around the globe for start-ups and F500 clients alike.

  • Where we started and where we still excel. Global data collection with unparalleled quality and reach. Any language, any mode, anywhere - always on time, done right and with a team you can trust here in Vancouver.

  • If it falls under “quant” we’ve done it. The big trackers to the concise pricing models - in every geo and language you want.

    • Surveys: web, phone, in-person and mail (yes paper!)

    • Insight Communities & Panels

    • Advanced Analytics

  • We’ve racked up the miles and have conducted IDIs, groups, and contextual inquiries around the globe with a deep network of local contacts and qual software to scale any project.

    • Contextual inquiry

    • Focus groups (Online/in-person)

    • In-depth interviews (Online/in-person/phone)

    • Usability sessions

  • PANALYTICS manages and conducts 300,000+ interviews a year with our global tracking studies for leading brands in multiple languages. Our tracking is second to none - the proof is in our long-term tracking clients, many using us for 10+ years. We employ industry leading quality control standards throughout the project lifecycle. This includes anti-fraud technology solutions, in field real-time validation, and on demand reporting. Brand to CX we would love to show you how powerful and easy your tracking can be.

  • PANALYTICS’s group of marketing scientists create the data and market insights that drive sound business decisions. We build from the scientific underpinnings of market research – nuanced questionnaires, probability sampling, stringent screening, replicate management, intra-survey and inter-survey validity and all those other little things that separate meaningful results from noise.

    • Advanced statistical modeling

    • Brand analytics

    • Brand tracking

    • Cluster Analysis

    • Conjoint & DCM

    • Correspondence Analysis & Perceptual Mapping

    • Customer engagement

    • Data mining

    • Factor & Key Driver Analysis

    • Message mapping

    • Purchase driver analysis

    • Price modeling

    • Segmentation

    • Structural Equation Modeling

  • Ever wish you could ask your customers to weigh in on an important decision - today? With an insight community you can tap into your customers constantly. Ask questions, solicit ideas, get direct feedback and make better decisions - today.

    PANALYTICS brings our scientific and practical quantitative and qualitative research expertise to develop cost-effective and insightful custom panels and insight communities. These ongoing dialogues can range from small (customer advisory boards) to large (crowdsourcing and engagement groups).

    Our insight communities are purpose driven, forward looking, collaborative, relevant and authentic. This delivers business-connected, powerful outcomes from your research budget daily.

  • We combine all of our insight methodologies to build better customer experiences based on data, heuristics, mental models, and human behavior. From brand tracking to persona development, it all maps and tracks back to CX. Better CX research builds your business and drives bottom line profitability through brand equity, retention and viral growth.

Approach.

In a changing world, one thing remains constant – you need to understand your customers in order to be successful. This is where we come in.

PANALYTICS’s research intelligence helps our clients improve business processes all the way from ideation and product development, to sales, marketing and advertising.

The result? Better products and services, delivered faster and marketed smarter.

For us, research is not about the law of averages but the focused genius of an idea uncovered; a fire starter. It’s the science of listening and the art of using what we hear to build creative and intelligent business solutions.